How to Readers is Influence in Through The Newspaper.

Newspaper is a publication that appears regularly and frequently, and carries news about a wide Variety of current events. As we know the news is gathered and then written by reporters. Photographers shoot pictures to accompany the stories and graphic artists contribute charts and diagrams. There is likewise a striking difference in the packaging of the newspapers today when they are compared with those of the colonial period. Here packaging means the layout, content, color, front, designed and the numerous numbers of advertisements, which are included. Yet the same word “newspaper” is used generically to include the extremes as well as all the various intermediate types.

The newspaper pattern will continue to change, drastically or otherwise, de-pending upon the changes in social life itself each newspaper or each type has a pattern that reflects the functions that paper or that type is performing. Some readers will prefer one type, some another. The fact that there is diversity indicates that various needs are being met. People want news, they want comment, they want entertainment through the printed page, they want general information, and they want information concerning the availability of goods and services, the newspaper meets these needs and get it is the failure to recognize these simple analysis newspapers. Newspaper executives are aware of the loss of readers and the competition for advertisers, as well as the high cost of newsprint, and they have entered into a series of efforts to restructure news to reposition their papers in the market. Most of these efforts involve a repackaging of news and information. A more basic way of treating news as information is by supplying readers with detailed lists, highlighting top articles or indexing advertisers.

                The newspaper editors these days have become more aware of graphics, they hired graphics specialists so that they can surveys the readers more frequently including the questions on appearance as well as on content. These graphic designers find that these new systems will substantially expand the need for design services in the production of printed. News is selected and presented with the entertainment function in mind; thus even the news columns are penetrated in the performance of the entertainment function. The purpose is to divert and amuse the reader.

Editors and journalists further stated that advertisers are advertising in their respective newspapers due to their content, which shows that apart from readers even the advertisers are caring for the piece of information. Readers are paying time and money for the content that is offered by the newspaper organizations whereas advertisers. Through there advertisements are paying to reach. These readers marketing professionals offer bouquet prices to these advertisers. More than fifty percent of the readers of highest circulated newspapers believe that the content is not free, as it demands time. Most of the journalists from higher circulated newspapers agreed that there are certain advantages of providing a particular piece of information over other. They feel that a particular story might attract more readers over another and selection of the story is done accordingly. Where as most of the journalist from lower circulated newspapers comparatively did not agree to the above statement. Mostly readers are like true news as well as entertainer maters.

References: -                                                                                “Newspapers with higher circulation answer the five economic w’s positively then newspapers with lower circulation.”

“Effect of the journalistic values on the organizational culture of newspaper organization.

“Transformation of newspaper packaging from male oriented to family oriented”.

“The coverage of poverty in Mumbai based newspapers”.

Link: - Http://www.blogger.com/blogger.g?blogID=6533546766155093333#allposts/postNum=0

Advertising Appeals in television.

                    

                               Advertising Appeals in  television.

Inconsistent and conflicting research findings on emotional appeal being more effective than rational appeal or vice versa. Some advertisers prefer specific channel over other channel and frequency of these ads in respective channels confirms the same. Overall maximum appeal used on 11 national GEC’s is combination of rational and emotional appeals.

          Product placement is being done successfully now on small screen. The marketers and brand endorsers are largely benefiting from this. The success of serial and placement depends upon the involvement of consumers in the serial as well as its popularity. Therefore, placement of brands is different for each channel the pattern followed is different for each channel as every channel has a different genre; every channel has set of advertisements that they air, FMCF is highly placed on all GEC’s with high and low frequency of other product categories, various appeals used all over national GEC is combination of emotional and rational, fear and rational and only rational and emotional. 

Advertising has learnt that man is at the mercy of his emotions. We know that emotional responses precede conscious thought, determine allocation of attention and can occur without our being aware of them. Some behaviors may even be driven by emotional responses without the mediation of conscious thought so, much as we may stress the rational persuasive merits of an ad, if it does not evoke emotion, it is still born.

Emotional messaging creates an enduring sense of brand differentiation. It reduces price sensitivity it increases sales and log – term profitability. Believability is based on gut feeling. Positive emotional connections help to overcome skepticism toward advertising. Emotional connections lay the groundwork for brand loyalty. Amongst all the appeals Indian audiences still prefer emotional appeal followed by rational. A mix of other appeals does wonders. Marketers can take a cue from this.

    Product placement in TV serials provides them with the right kind of target audience to get their message through The objective of positioning is to occupy a distinctive place in the minds of the target market product placement has shown better product /brand recall. There is a positive relationship between those product placements ‘recalled and product category / brand familiarity and appeal used by the advertisers. 

An appeal is the basic idea behind an advertisement or the basic reason why an audience should act. As a rule of thumb, the appeal is categorized as emotional or rational, even though these two types are, in other context, used interchangeably as mood/logical and transformational/ informational appeals 

                         Rational appeals are those directed at the thinking process of the audience. They involve some sort of a deliberate reasoning process, which a person believes would be acceptable to other members of his social group.

Emotional appeals are those appeals, which are not preceded by careful analysis of the pros and cons of making a buying. Emotions are those mental agitations or excited states of feeling which prompt us to make a purchase. Music has been widely used in advertisements because it is believer to improve recall of the advertised product. Music can set the right mood for the audience and help them feel the emotions one needs to understand an advertisement. There are many different types of music that can use in an advertisement. In can be in the form of background music, music with lyrics, music with out lyrics, jingles, hit songs, parodies and so on. Music in advertising can be used to attract the listener’s attention, carry the advertised product’s message, and act as a mnemonic device. Music also creates excitement and adds energy to the message being conveyed in an advertisement. the advertisement divided in two parts one is Human character second is Non- human characters in television. 

It also offered detailed in sights into the type of characters. The type of human characters that are used in television advertisements are Bollywood actors, models, sports person and eminent personalities to win over the consumers in the market, advertisers need to cash on consumers obsessions which are Bollywood actors and sports persons and thus, one can see spill over of film stars and cricketers used as brand endorsers, Models are used more by advertisers than Bollywood  actors, reason being using Bollywood actor increases budget. The type of non-human characters used in the television advertisements  were animals, animation, and human animate and animal animate. these characters do not have any characteristics like human, they are the fictitious characters the attachment level with the character might be little as compared to human characters and therefore it was observed that they were less viewed and believed. 

     

Finance ministry refuses funds to mumbai harbour link.

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The  much - delayed mumbai trans-harbour link (MTHL) has suffered a fresh setback as the   union finance ministry has refused to approve its viability gap funding, asking the city's development authority to treat the sea - link as a road and reduce the concession period to 30 years from 45.

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the 22 - km Rs. 9,630- crore MTHZ is a critical infrastructure showpiece for the financial capital as it will drastically reduce the distance between central mumbai and Navi mumabi and also connect to the proposed second air port there. 

       Scientists Discover Source of Water on Moon.

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Scientists have discovered that the most likely source of water on moon is the constant strean of charged particles from the sun known as the solar wind. The findings by researchers from the university of Michigan imply that ice inside permanently shadowed  polar craters on the moon, sometimes. called cold traps, could contain hydrogen atoms ultimately derived from the solar wind. 

Theoretical models of lunar water stability dating to the late 1970, suggest that hydrogen ions ( protons) from the solar wind can combine with oxygen on the moon's surface to from water and related compounds called hydroxyls, which consist of one atom of hydrogen and one of oxygen and are known as OH.

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Water and related compounds have also been detected in the lunar Regolith, the layer of fine powder and rock fragments that coats the lunar surface. however, the origin of lunar surface water has remained unclear. The study findings are published in the Journal Nature Geoscience.

source:- TOI

 GIRL SHOT BY TALIBAN FLOW TO U.K. FOR  CARE.

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Pakistani teenage rights activist malala Yousufzai, who was seriously injured in an assassination attempt by the taliban last week, was on  monday sent to Britain on an air ambulance for specialist treatment, Including the repair of damaged bones of her skull. on her arrival in the Uk. 14- year - old malala was transferred to queen Elizabeth Hospital in Birmingham an NHS (National health Service ) hospital which has a specialist major trauma centre. 

The transfer  was kept "top secret" in view of threats to  her life, including a warning from the taliban that it would target her again. she was  accompanied by a team of pakistan army doctors and a British medical unit in  a specially Equipped air ambulance provided by the royal family of the united Arab Emirates. malala's plane touched down at  Birmingham Air port at 8.50 pm (IST), a spokes woman. for the airport in central england said. 

source :- The Indian Express

       India - born manisha first woman to head F1 team

 From Dehradun to the sauber factory in Hinwil (Switzerland ). It has been a long about Rewarding Journey for India - born monisha Kaltenborn. She has risen steadily to the top in formula one, which is largely perceived to be a ' man's world.

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On wednesday(10 October ) she climbed another rang on the ladder when she became F1's first woman team principal. replacing peter sauber. A team principal is the boss of all racing activity of the F1 team. Monisha, also a member of FIA's women & motor sport commission, is ready for the challenge. "Naturally I'm very aware of the major responsibility I have for peter sauber's team.  i have set my sights high and am committed to taking to team forward " she said.

source :- TOI

 What is The Process of Fruit Ripening and Change of Color     from Green to Yellow or Orange  ?

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Several Major  change can take place as fruits ripen not all occur in every type of fruit, but taken collectively they characterize ripening processes they include (1) a rise in respiration rate (2) production of ethylene (3) flesh softening (4)appearance of color (5) formation of volatiles with associated development of flavor.

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Among these changes formation of bright colors, which evolved to attract dispersal agents such as birds, browsing animals, and primates, now become a particularly important visible indicator of maturity and ripeness pour fruit, stone fruit , tomatoes, mangoes and straw berries provide good examples where color is a prime indicator of ripeness. The non greening of leaves its called senescence as in leaf denescence, ripening in fruits also involves chlorophyll loss and an increase in production of yellow, orange, red or purple pigments,.Yellow, orange or red pigmentation  as seen in oranges and tomatoes, arise from convesion of chloroplasts to chromoplasts. In higher plants, carotenoids which are found in chromoplasts. and anthocy units which are located in the vacuoles fulfill an important purpose as colorant of fruits. 

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For example the red color of tomato (lycopersicon esculentum) fruits is due to the carotenoid pigment lycopene, whose concentration increases dramatically during the ripening process. the deep yellow colour of mango fruits is duo to the presence of beta carotene a common phytochemical within a group of 600 known carotenoids. similarly the red colour development in apples and purple colour development in grapes are due to the formation of anthocyanin pigments in their skin. sometimes both types of pigments can occur in the same fruit. these  pigments are formed as end products of too separate pathoays during ripening the pathway, which leads to the accumulation of yellow - arange carotenoids or red lycopene and the anthocyaning pathway which leads to the accumulation of anthocyanins in the vacuoles are these two pathways. 

source :- THE HINDU