How to Readers is Influence in Through The Newspaper.

Newspaper is a publication that appears regularly and frequently, and carries news about a wide Variety of current events. As we know the news is gathered and then written by reporters. Photographers shoot pictures to accompany the stories and graphic artists contribute charts and diagrams. There is likewise a striking difference in the packaging of the newspapers today when they are compared with those of the colonial period. Here packaging means the layout, content, color, front, designed and the numerous numbers of advertisements, which are included. Yet the same word “newspaper” is used generically to include the extremes as well as all the various intermediate types.

The newspaper pattern will continue to change, drastically or otherwise, de-pending upon the changes in social life itself each newspaper or each type has a pattern that reflects the functions that paper or that type is performing. Some readers will prefer one type, some another. The fact that there is diversity indicates that various needs are being met. People want news, they want comment, they want entertainment through the printed page, they want general information, and they want information concerning the availability of goods and services, the newspaper meets these needs and get it is the failure to recognize these simple analysis newspapers. Newspaper executives are aware of the loss of readers and the competition for advertisers, as well as the high cost of newsprint, and they have entered into a series of efforts to restructure news to reposition their papers in the market. Most of these efforts involve a repackaging of news and information. A more basic way of treating news as information is by supplying readers with detailed lists, highlighting top articles or indexing advertisers.

                The newspaper editors these days have become more aware of graphics, they hired graphics specialists so that they can surveys the readers more frequently including the questions on appearance as well as on content. These graphic designers find that these new systems will substantially expand the need for design services in the production of printed. News is selected and presented with the entertainment function in mind; thus even the news columns are penetrated in the performance of the entertainment function. The purpose is to divert and amuse the reader.

Editors and journalists further stated that advertisers are advertising in their respective newspapers due to their content, which shows that apart from readers even the advertisers are caring for the piece of information. Readers are paying time and money for the content that is offered by the newspaper organizations whereas advertisers. Through there advertisements are paying to reach. These readers marketing professionals offer bouquet prices to these advertisers. More than fifty percent of the readers of highest circulated newspapers believe that the content is not free, as it demands time. Most of the journalists from higher circulated newspapers agreed that there are certain advantages of providing a particular piece of information over other. They feel that a particular story might attract more readers over another and selection of the story is done accordingly. Where as most of the journalist from lower circulated newspapers comparatively did not agree to the above statement. Mostly readers are like true news as well as entertainer maters.

References: -                                                                                “Newspapers with higher circulation answer the five economic w’s positively then newspapers with lower circulation.”

“Effect of the journalistic values on the organizational culture of newspaper organization.

“Transformation of newspaper packaging from male oriented to family oriented”.

“The coverage of poverty in Mumbai based newspapers”.

Link: - Http://www.blogger.com/blogger.g?blogID=6533546766155093333#allposts/postNum=0